Michael Jackson’s “This Is It” officially arrives in theaters today, although some theaters began screening the film last night at 9p.m. Sony is confident the film is already a posthumous hit for the King of Pop. A Sony exec. tells Billboard, “Advance sales have been very good. This is something unique. It’s an event, and we’re very excited about the potential but really can’t quantify it yet”. The movie has already officially grossed over  90 million dollars.

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